Autotrader | Be Choosy – Love Those words

PRINT & RADIO

Autotrader | Be Choosy

Agency: J Walter Thompson London | Role: Senior Copywriter

BRIEF

Communicate that Autotrader gives you more cars to choose from than any other publication or site.

IDEA

With 330,000 cars to choose from, you can afford to be very choosy about that car you want.

I've made quite a few Autotrader radio spots - but this was my favourite. 'Lighter' centred on someone being extra choosy about the car's cigarette lighter, with Andy Serkis playing the nervous car seller who twigs that he's talking to a psychopath. It got in the book for D&AD as well as winning Best Casting and Best in Category in the Aerial Awards.

Personal dating ad

I even wrote and inserted an extra choosy personal dating ad.

FILTER BY...

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