HSBC Green Sale – Love Those words

TV / PRINT

HSBC Green Sale 'Rainforest'

Client: HSBC UK | Agency: JWT London | Role: Copywriter

At JWT, I worked on a sustainability initiative called 'Green Sale' for HSBC. Buy any of their financial products, and they would generously plant a tree in the Brazilian rainforest. I had the idea there'll be more rainforest if you go into an HSBC branch, and set about creating a living, crawling branch in London. No matter how hard I tried, I couldn't bring myself to stroke the tarantula on set.

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