Look, no words.
VISUAL PRESS AND POSTERS
I might be a writer, but I don't just do words you know. I think visually too. Sometimes a visual solution is better at distilling an idea down to its simplest essence, and more likely to be remembered. Here are some image-led print executions I've done over the years:
Polo Xtra Strong
Print for Polo mints - the iconic mint with the hole. But now in Xtra Strong.
Agency: JWT London | Photographer: Laurent Serossi
Ariel Liquid
Created at Saatchi & Saatchi in 2014 to remind people Ariel Liquid works brrrilliantly at cold temperatures. I spent many an hour working with the designer to get the icicles to look like washing on a line.
Ariel Winter Olympics Sponsorship
Clothes as a chilly winter landscape. Created at Saatchi & Saatchi London in 2013.
After Eight Orange
After Eight, the classic after-dinner mint in a new flavour. Sadly, people didn't warm to the idea of an after-dinner orange, and it was discontinued.
Agency: JWT London | Photographer: Eugenio Franchi
Land Rover Experience
As most people have sadly never driven their off-road vehicle, erm, off the road, Land Rover offer a fun driving day challenge for people to learn how.
Autotrader anti-drink driving 'Funeral Procession'
At JWT, I worked on an anti-drink driving initiative for Autotrader. I decided to use the rest of the publication to shape the idea and inserted fake car classified ads so they formed a funeral procession behind a hearse. It picked up Creative Circle Best Use of Small or Unusual Space.
KFC Truffle Chicken
A truffle is one of the classiest foods around. Or so people say. So what happens when it adorns a KFC chicken dish? It makes chicken that little bit classier...
Agency: Ogilvy & Mather Hong Kong, 2017
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Samaritans 'Unravelling'
A mental health campaign for people who felt they were coming apart at the seams.
Kit Kat | Rich Bin Men
How did these fellas get filthy rich? They found all the Kit Kash wrappers you've been chucking away...
National Centre for Domestic Violence "Scenes of Violence"
A press campaign that took a different strategy to tackling domestic violence.
Verizon 5G Sustainability white paper
Can the G in 5G ever stand for green? I explore in this white paper.
National Centre for Domestic Violence "Excuses"
The hard-hitting reality of where women get those bruises.
The Face of Blindness
How I created a website for Standard Chartered's sponsored mountain climb that ultimately helped 3000 blind people see again.
Ericsson Smart Ports eBook
B2B eBook about the technologies that are creating the smart and sustainable ports of the future.
Ericsson Smart Mining eBook
B2B long copy eBook on the technolgies that will shape the mines of the future.
How to make your automation and AI process smoother | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on the best approach to AI and automation.
Give your automation and AI some people power | Sabio blog
A thought leadership blog I (ghost)wrote for tech company Sabio on creating better collaboration on AI-powered automation projects.
